101 - Creating a marketing system to help you show, share, or sell your photos
Several months ago, I got a call from a potential client. She worked in the marketing department of a camera manufacturer and wanted help creating a marketing plan for them. We talked about a coaching program that would help her conduct the market research for her plan.
"Have you done this kind of thing before," she asked?
Of course. I gave her some highlights of my resume and pointed her to some links. One of the links was to the work we have done together on Shutterbug Life.
On her next call to me, she was so excited. "I looked at your work, and you seem perfect for this!"
I had another situation with a big camera retailer. They were struggling to create an educational program for their customers. After a reviewing some of my ideas and links, they invited me in to talk about how I could help them. They were excited to get started, they said.
You all know how this one ends. I saw that Canon was looking for someone to lead their workshop and learning program. Canon must already know who they want for this, I thought. I sent them my stuff anyway.
I recount these three experiences for one reason. They could never have happened six years ago. These opportunities were available to me because I created and worked the marketing system I want to explain today. If you use it properly, it will help you show, share, or sell your images more efficiently. If you are are an emerging photography enthusiast, entrepreneur, or freelance photographer, it can help you cut through the clutter and attract the right people to your work.
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